“Wrapped is built for the person who put their phone down last Sunday and quietly wondered if they’d missed anything that mattered. The answer is supposed to be: not anymore.”
What we believe
Reading should feel like reading.
Not scrolling. Not catching up. Not falling behind. The act we're protecting is the moment you close the app and feel slightly more in the world than you did before you opened it. Every word count, every animation, every push and every silence between pushes is in service of that one moment.Not scrolling. Not catching up. The act we're protecting is the moment you close the app and feel slightly more in the world than you did before.
A weekly cadence is a feature.
Not a constraint we wish we could ease. The point isn't to keep you informed every day. The point is to give you back the six days where you weren't.Not a constraint we wish we could ease. The point is to give you back the six days where you weren't.
Signal is a small word for a careful product.
An algorithm optimizes for the metric it can see. Ours can only ever see attention. We don't want it to. Each wrap is the result of a human-shaped pipeline: ingest, cluster, rank, write, edit, ship. The model writes the cards. People decide which ones earn your Monday.The model writes the cards. People decide which ones earn your Monday.
Putting the product down is a feature, not a failure.
You should be able to read Wrapped on Monday morning and not open the app again until next Monday. If you do, it's because you wanted to, not because we nudged you. A reader who closes the app every Monday with a small sense of relief is the design target, not the retention problem.A reader who closes the app every Monday with a small sense of relief is the design target, not the retention problem.
A card is a contract.
Three blocks, in the same order, every time. What happened. Why it matters for you. What to watch next. No clickbait. No “read more to find out.” If the format doesn’t support a story, the story doesn’t ship that week.Three blocks, in the same order, every time. What happened. Why it matters for you. What to watch next.
Calm is a tone of voice.
We don't write in capitals. We don't write with exclamation marks. We don't write at all in the doom-and-shouting register that most internet media has settled into. We write the way a senior colleague catches you up over coffee.We write the way a senior colleague catches you up over coffee.
Pricing is product, too.
Free is free, forever. Pro is $4 a month because that is what we believe a $4 product is worth. There is no upsell sheet that triggers when you try to cancel. There is no “are you sure?” three times. Cancellation is one button. So is refund.Free is free, forever. Pro is $4. Cancellation is one button. So is refund.
“If a card ever lands in your wrap that doesn’t honor any of the above, write to us. We read every note, and we’d rather rewrite a card than defend it. We read every note.”Write to us →
A ZioraLabs product. zioralabs.site →
Press: press@wrapped.hive.spot
Partnerships: partnerships@wrapped.hive.spot
Anything else: the contact form.