Niche
Growth & retention
Growth & retention covers activation, onboarding, retention-loop design, and the long-running growth-team-vs-product-team debate, the discourse that actually moves PLG and lifecycle teams.Activation, onboarding, retention loops, the growth-vs-product debate.
A REAL CARD FROM THIS NICHE
What happened
Three growth-leadership posts converged on the same point this week: AI-onboarding without a 'first-day win' is dead on arrival.
Why it matters for you
You shipped a new onboarding flow in Q1. This is the line you measure it against.
What to watch next
Reforge will likely run a follow-up case study in the next sprint.
From the wrap of 4 May 2026. Members read this on Monday at 07:00 local.
What we cover
What this niche includes, and what it doesn't.
INCLUDES
Activation-and-aha-moment essays
Onboarding-flow case studies
Retention-loop teardowns
PLG-vs-SLG go-to-market debates
Growth-team org structure discourse
DOESN'T INCLUDE
Generic A/B testing tools content
Vanity-metric retention content
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